Emerging Brands: Why this Indoor Golf Brand is Surging

Ed Waldvogel • July 8, 2025

There's no kitchen to staff, no inventory to manage, no grass to cut and fertilize. Each location runs on automatic.

This Indoor Golf Simulator Brand is Surging

 

Founded in 2020, Back Nine is one of the fastest-growing franchise concepts in the country with more than 165 locations open or in development across 38 states.

 

There's no kitchen to staff, no inventory to manage, no grass to cut and fertilize. Each location runs on automatic.

 

It’s a tech-driven indoor golf simulator experience powered by Full Swing (the same simulator technology used by Tiger Woods and the new TGL league). Customers book online, unlock the doors with a key code, and play at all hours, no employees required.

 

What’s Fueling the Growth

🔹 Zero-staff model
Guests book online, access the facility with a code, and manage their entire experience through a digital interface. No manager. No bartender. No greeter.

🔹 Modular, repeatable footprint
Most locations are 2,000–3,200 SF and designed for 3–4 simulator bays using Full Swing technology.

🔹 Low operating cost, fast ramp-up
Franchisees love the model because it’s simple to build, fast to launch, and easy to scale.

 

What This Says About the Market

The rise of Back Nine isn’t just a story about indoor golf. It’s a reflection of how the smartest brands are building today:

  • Automation first
  • Lean footprints with high ROI
  • Tech-forward spaces that keep costs down


The most successful brands aren't just selling a product. They’re building a real estate and construction model that can repeat, scale, and adapt, without slowing down.


If you’re navigating growth, remodels, or team changes, let’s connect. A 20-minute call will save you thousands and months of headache.


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