N E W S L E T T E R S
Leadership Strategies | Construction Insights | Economic Signals | Emerging Brands

Some brands lease everything. Some brands aim to own everything. And some toggle back and forth depending on who just took over the finance team. At ICSC, I spoke with construction leaders, real estate directors, and brokers from both corporate and franchise-led organizations. What stood out wasn’t a clear answer.

Growth isn’t off the table. It just looks different (perhaps better). This is when flexible partnerships win. Outsourced project management works for retail brands and franchises that want to expand without rebuilding full in-house teams, keep projects moving while staying lean, and get expert-level management without long-term payroll commitment.